FILM DIRECTION,

CREATIVE DIRECTION &

EVERYTHING IN BETWEEN.

'The Story of 90 Coins' unfolds through a special promise of love and happiness made by one male passionate lover to a seemingly reluctant girl. Ninety coins symbolize ninety days the guy gives himself to convince the girl to marry him by showing her his true color and prove his intentions.

Everything seems to go quite well as the two, in fact, fall in love. But time passes and the romance bubble deflates as reality breaks in with its daily routine, ambiguity, and incomprehension. Will they be able to overcome this critical passage or will they put an end to what it started so pure and beautiful? Without spoiling the finale, the short film reminds: “Don’t let a promise just be a beautiful memory” which somehow invites to not surrender to the hard moments of love but to try trusting its capacity of resilience and re-launch it in a greater perspective. In sum, try not to kill something beautiful as you may regret for the rest of your life.

This is the story of a promise, misunderstanding and regret. The story of 90 coins.

Haier, one of China's largest white goods manufacturer wanted a product launch video for their flagship high-end 'Crystal' washing machine. A state-of-the-art masterpiece that is aesthetic in design, full intelligent with Wifi connectivity and heat drying function.

Well designed masterpiece for modern living.

Translation:
525mm super large diameter.
Pincushion internal cylinder for extra protection.
Accurate smart detergent dispenser.
Cradle-type gentle wash.
Washing and heat drying combo.

As China became the largest automobile market in the world, the after sales service category expands accordingly. Authorized dealers and after sales service centers are mushrooming while dodgy service and repair outlets are competing against each other.

Mercedes-Benz wanted to streamline and effectively manage their after sales services, hence the relaunch of Star Emblem Maintenance Menu. It offers total transparency in their services that include standardized pricing, genuine spare parts and professional technicians.

This film depicts the mind's journey of our protagonist the moment he picks up the Star Emblem Maintenance Menu.

Foton Beijing and Daimler-Benz recent joint-venture represents the latest step in the evolution of China’s automotive industry. Daimler is one of the world’s largest truck manufacturers and aims to improve on that position through the creation of outstanding value and quality. Foton, on the other hand, is China’s leading manufacturer of commercial vehicles and the largest manufacturer in Asia.

Combining Foton’s proud tradition in China and Daimler’s long tradition in commercial vehicles, Foton Daimler is destined to have a bright future in China and beyond.

This brand film sets the pace for a magnificent partnership.

Signoff:

Technology is always evolving; let's come together to build a better tomorrow. Driven by Vision.

NQ Mobile, a mobile Internet platform company, needed a commercial to promote their 3 products; mainly mobile games, mobile music search and interactive wallpaper. The 3 products are different in nature and needed to be brought forward rather straightforward.

We devised a method to put all three together in a rather entertaining way; plus summarized the brand with a nice ‘revolutionary’ visual ending.

Signoff:

NQ Mobile. Enjoyment of carefree mobile lifestyle.

In conjunction with the urbanization strategy of Wujiang City, approved by the People's Government of Jiangsu Province of China; the municipal government needed a promotional film to raise awareness of its comprehensive project known as Wujiang BinHu Lakeside development. Strategically located at East TaiHu Lake, this urban ecological development will be a focal point for regional and foreign investors.

The film builds up to an impending climax that leaves viewers asking for more.

Summer can be quite brutal in China with scorching sun and temperature hitting the high 40ºC. For this season, Beijing Dabao Cosmetics Co. Ltd. needed an online video to make aware the DaBao UV Protect product. With DaBao UV Protect, one can embrace the sunshine and enjoy the summer without all the heavy clothing.

Using a combination of time lapse, stop motion, and anamorphic perspective illusions, this melodious video shows the metamorphosis of a woman as she embraces the sunshine.

This video also doubled up as an interactive piece, whereby visitors to the DaBao micro site can upload (or snapshot using their webcam) a still photograph to be inserted into the video and the site generates a personalized video to be share among the friends; thus helping to disseminate the idea further.

TangYuan is a kind of traditional Chinese dessert consumed mostly once a year during the Chinese Lantern Festival. Instead of the traditional fillings, SanQuan wanted to extend the consumption behavior by reposition the product as a modern dessert indulgence with the introduction of real fruit pulps filling.

The commercial shows the new concept of TangYuan and how one can indulge in the sweetness of it.

Signoff:

Inspiring sweet moment. SanQuan Fruit TangYuan.

As the leading kiwifruit brand in China, Zespri wanted to celebrate the happy moments of family sharing and togetherness. It is a universal understanding of the undivided motherly love and care in giving the very best to the children. Riding on this notion, we depict the love of a mother through the imaginative eyes of her child.

Signoff: You are my other half; I'm your other half. Together, we are one.

A bright day begins with a healthy breakfast. For active people on the move, Mengniu High Grain Breakfast Milk provides the complete nutritious to kick start the day.

Signoff:

Mengniu High Grain Breakfast. A good morning begins with a balanced diet.